Design Executive Council
A website for a network of senior design leaders that quietly runs the membership — applications, CRM, newsletter, community and gated content.
- Industry
- Professional membership
- Platform
- Webflow
Visit the live site Website designWebflow buildAutomationMember onboarding
(the challenge)
A premium network needs every signup and login to land in the right place.
Design Executive Council's members lead design at some of the world's largest organisations. The site had to feel as considered as they are, while connecting applications, the CRM, the newsletter and a private community behind the scenes.
(the approach)
A custom Webflow site connected to the tools that run the membership.
HubSpot handles CRM and forms; Zapier links it to Beehiiv for the newsletter and Circle for the community. Automated onboarding welcomes and guides each new member, and Memberstack keeps research and resources members-only.
What was delivered
- Bespoke visual design
- Webflow CMS site
- HubSpot forms and CRM
- Zapier workflows between tools
- Beehiiv newsletter sign-ups
- Circle community connection
- Members-only content via Memberstack
- Application journey for new members
- Automated welcome workflow
- Onboarding email series
