(01) Creative
Brands people recognise across a room
Identity, design language and art direction that give a business a clear point of view — and a toolkit the whole team can use without breaking it.
What you walk away with
- Logo suite (colour, flat, one-colour)
- Colour and type system
- Brand guidelines
- Figma component library
- Print-ready artwork
What's included
Pick what you need — or take the lot, planned as one piece of work.
- 01
Brand identity
Name support, positioning lines, logo, colour, type and the rules that hold them together.
- 02
Logo design
A mark that works at favicon size and on a billboard, with flat and one-colour versions.
- 03
UI & web design
Interfaces designed in Figma, organised as components so developers build exactly what was approved.
- 04
Packaging
Labels and boxes that stand out on a shelf and in a product photo, ready for print.
- 05
Art direction
Photo and illustration direction so every campaign looks like it came from the same brand.
- 06
Print & collateral
Decks, brochures, business cards and event material built from the same system.
How it runs
Four clear stages, with your approval at the end of each one.
- Step 01
Listen
A working session on the business, the audience and the brands you compete with.
- Step 02
Explore
Two or three distinct creative routes, shown in real use — not just a logo on white.
- Step 03
Refine
One route taken to final: details, versions and colour checked on screen and in print.
- Step 04
Hand over
A brand guide and an organised file library, so the brand stays consistent after launch.
Creative in action
A few projects where this service did the heavy lifting.
Aveline Premium Shopify ThemeA Shopify theme for fashion and beauty brands that refuses to trade looks for speed.
Design Executive CouncilA website for a network of senior design leaders that quietly runs the membership — applications, CRM, newsletter, community and gated content.
SaltXeventzA one-page, photo-led website for an events and MICE company, with an enquiry form always a scroll away.Common questions
How long does a brand identity take?+
Most identities take four to six weeks from the first session to final files, depending on how many routes and touchpoints are involved.
Can you refresh an existing brand instead of starting over?+
Yes. Often the best result keeps what people already recognise and fixes what is holding the brand back.
Do I own the final files?+
Yes. You receive the source files and full rights to the final artwork once the project is complete.
Can the same team design the website?+
That is the point of Crest Design — the identity, the website and the systems behind it are planned together.