The Crest blog
Notes from
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Straight-talking guides to HubSpot, Shopify, Webflow, AI and the choices behind a website that works, from the team that builds them.
LatestPlatform guides · 3 min readHubSpot vs Shopify vs Webflow vs WordPress: how to choose the right platformFour strong platforms, four different jobs. A plain-English comparison of HubSpot, Shopify, Webflow and WordPress, and five questions that settle which one your website needs.Read the articleMore articles
12 articles
Platform guides · 6 min readOutsourcing web development to India: a practical guide for 2026Outsourcing web development to India, done right: engagement models, honest 2026 cost ranges, time zones, contracts and IP, and a checklist before you sign.Read article
Shopify · 7 min readHiring a Shopify developer in India: costs, process and red flagsHiring a Shopify developer in India? Honest 2026 cost ranges, the skills to check, how to vet portfolios and the red flags to spot before you sign.Read article
Webflow · 3 min readMoving to Webflow: a step-by-step migration plan that protects your SEOMoving from WordPress or another platform to Webflow? This plan covers content audits, URL mapping, redirects and the launch-day checks that keep your rankings intact.Read article
AI & Automation · 2 min readAI for Shopify stores: product descriptions, search and support that sell morePractical ways to use AI in a Shopify store: on-brand product descriptions, search that understands shoppers, instant answers and smarter recommendations.Read article
Shopify · 2 min readCustom Shopify theme vs premium theme: which should your brand choose?Premium themes are fast and affordable; custom themes fit your brand and your catalogue exactly. How to decide, what each really costs, and the middle path most brands miss.Read article
HubSpot · 3 min readFigma to HubSpot: how to turn your designs into a theme marketing can editA step-by-step look at converting Figma designs into a custom HubSpot theme: preparing the files, planning modules, building with the CLI and handing it over.Read article
AI & Automation · 2 min read5 workflow automations every growing business should set up firstLead routing, instant follow-ups, order updates, connected tools and a weekly report: the five automations that save the most time, and how to choose the tools.Read article
Webflow · 2 min readWebflow website development: when it's the right platform, and when it isn'tWebflow is brilliant for design-led marketing sites. Here is an honest look at where it shines, where it struggles, and how to build a Webflow site your team can own.Read article
Shopify · 2 min readShopify store launch checklist: 15 things to get right before you go livePayments, product data, speed, SEO, legal pages and tracking: the checks that separate a smooth Shopify launch from a stressful first week.Read article