Shopify development
Shopify stores that turn browsers into buyers
Custom Shopify themes, sections and product pages for brands that want a store as distinctive as their products, and as quick to buy from as it is to browse.
What you walk away with
- Custom or customised Shopify theme
- Reusable Online Store 2.0 sections
- Product data structured with metafields
- Payments, shipping and taxes set up
- Launch checklist completed
Is Shopify the right fit?
We build on several platforms, so we'll tell you straight when another one suits you better.
(a great fit when)
- You sell physical or digital products online
- You want a store your team can run without a developer
- Speed and mobile checkout matter to your conversion rate
- You plan to grow into new markets and sales channels
(we'd point you elsewhere if)
- Your website exists mainly to generate B2B leadsLook at HubSpot
- You only sell a handful of items next to lots of contentLook at Webflow
What we build on Shopify
Pick one piece or the full build, planned together with your brand.
- 01
Custom Shopify themes
A theme designed and built for your brand, with no code for features you'll never use.
- 02
Theme customisation
New sections and templates on top of a strong premium theme, when a full rebuild isn't needed.
- 03
Product pages that convert
Size guides, ingredients, bundles and reviews laid out the way your customers decide.
- 04
Store setup & launch
Payments, shipping, taxes, policies, emails and tracking, checked with real test orders.
- 05
Migrations to Shopify
Products, customers, orders and every old URL moved from WooCommerce, Magento or elsewhere.
- 06
Speed & app clean-up
Fewer apps, lighter scripts and optimised images so pages load quickly on phones.
How a build runs
Four stages, with your sign-off at the end of each.
- Step 01
Shop around
Your catalogue, customers and competitors, and how people really buy from you.
- Step 02
Design
Homepage, collection, product and cart designed in Figma, mobile first.
- Step 03
Build
Theme development in Liquid with sections and metafields your team can edit.
- Step 04
Go live
Test orders, redirects, tracking and a launch-week watch on the checkout funnel.
After launch, we stay
Shopify runs the servers and checkout, so there's nothing to patch. Our care keeps the theme, apps and integrations fast, working and ready for every sale.
Theme updates & fixes
Bugs fixed, sections added and the theme kept compatible with Shopify's updates.
App audits
New apps checked before they slow the store, and unused ones removed with their leftover code.
Sale & season prep
Collections, banners and landing pages ready before BFCM, Diwali, Christmas and launches.
Speed monitoring
Core Web Vitals and mobile speed checked monthly, with fixes when something slips.
Checkout & integration checks
Payments, shipping, logistics and tracking tested, so orders keep flowing.
Store changes
New templates, metafields and product page features as your catalogue grows.
Annual maintenance contract
One agreement, the whole year covered
- One fixed yearly fee, agreed upfront
- Support hours every month for fixes and changes
- Agreed response times, with urgent issues first
- A monthly report of what was done and what's next
- The same team that knows your build
Prefer to go month by month? Ask about our monthly care plans instead.
Built on Shopify
A few projects we've shipped on the platform.
AlankariA Shopify store for an Indian ethnic wear label, with payments, delivery and product details all wired in behind a calm, simple shop.
Saree ButaA faster, smarter Shopify store for an ethnic wear brand shipping sarees, lehengas and suits to 25+ countries.
Organic Mandya USAA Shopify store taking an Indian organic food brand to the US — ghee, lentils, oils and sweeteners, with product pages that answer every buyer question.Read before you build
Our guides to getting Shopify right.
Common questions
Should we use a premium theme or a custom one?+
It depends on your catalogue, brand and timeline. Many brands do best with a lightweight premium theme plus custom sections. Our article on custom vs premium themes walks through the decision.
How long does a Shopify store take?+
A customised theme can be ready in three to five weeks. A fully custom theme usually takes six to twelve weeks, including design, product setup and launch.
Can you move our store from WooCommerce or Magento?+
Yes. We migrate products, customers and order history, and set up redirects for every old product and category URL so you keep your search rankings.
Will the store be fast?+
Speed is part of the build, not an afterthought. We keep apps to a minimum, load scripts only where they're needed and test on mid-range phones.
Do you offer Shopify store maintenance or an AMC?+
Yes. Under a monthly plan or an annual maintenance contract (AMC), we fix issues, keep the theme and apps healthy, prepare the store for sales and add features, with agreed response times. We also look after stores built by other agencies.
(other platforms we build on)
Shopify and other names and logos are trademarks of their respective owners. Crest Design is an independent business and isn't endorsed by them.