The Crest blog Page 4 of 5
Straight-talking guides to HubSpot, Shopify, Webflow and the choices behind a website that works, from the people who build them.
38 articles
Shopify
· 7 min read
Hiring a Shopify developer in India: costs, process and red flags
Hiring a Shopify developer in India? Honest 2026 cost ranges, the skills to check, how to vet portfolios and the red flags to spot before you sign.
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Webflow
· 3 min read
Moving to Webflow: a step-by-step migration plan that protects your SEO
Moving from WordPress or another platform to Webflow? This plan covers content audits, URL mapping, redirects and the launch-day checks that keep your rankings intact.
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AI & Automation
· 2 min read
AI for Shopify stores: product descriptions, search and support that sell more
Practical ways to use AI in a Shopify store: on-brand product descriptions, search that understands shoppers, instant answers and smarter recommendations.
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Shopify
· 2 min read
Custom Shopify theme vs premium theme: which should your brand choose?
Premium themes are fast and affordable; custom themes fit your brand and your catalogue exactly. How to decide, what each really costs, and the middle path most brands miss.
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HubSpot
· 3 min read
Figma to HubSpot: how to turn your designs into a theme marketing can edit
A step-by-step look at converting Figma designs into a custom HubSpot theme: preparing the files, planning modules, building with the CLI and handing it over.
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AI & Automation
· 2 min read
5 workflow automations every growing business should set up first
Lead routing, instant follow-ups, order updates, connected tools and a weekly report: the five automations that save the most time, and how to choose the tools.
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Webflow
· 2 min read
Webflow website development: when it's the right platform, and when it isn't
Webflow is brilliant for design-led marketing sites. Here is an honest look at where it shines, where it struggles, and how to build a Webflow site your team can own.
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Shopify
· 2 min read
Shopify store launch checklist: 15 things to get right before you go live
Payments, product data, speed, SEO, legal pages and tracking: the checks that separate a smooth Shopify launch from a stressful first week.
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AI & Automation
· 2 min read
AI chatbots for websites: how to add one that actually helps customers
Most website chatbots frustrate more than they help. How to choose its job, give it the right knowledge, set limits and hand over to a person at the right moment.
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