Shopify B2B for wholesale: what you get on each plan

You no longer need Shopify Plus to sell wholesale on Shopify. Since 2 April 2026, stores on the Basic, Grow and Advanced plans can use Shopify's native B2B features at no extra cost: company profiles, payment terms, volume pricing, quantity rules and up to three active B2B catalogue assignments. Plus still adds unlimited catalogues, customer-specific pricing and deposit or partial payment options.

For many small and mid-sized brands, that means wholesale orders can move out of spreadsheets, email threads and separate apps and into the same admin as retail. This guide covers what each plan includes at the time of writing (November 2026), what to decide before you switch it on and the limits worth knowing.

What changed, and what each plan includes

Before April 2026, native B2B was a Plus feature, so smaller wholesalers usually relied on third-party wholesale apps or a separate store. Shopify's changelog now lists B2B as available on Basic, Grow, Advanced and Plus. It is not available on the Starter or Retail plans.

Shopify's Help Center sets out the split:

The catalogue limit needs reading carefully. On non-Plus plans you can have three active catalogue assignments across all your B2B markets, and each market a catalogue is assigned to counts separately. One catalogue used in two markets uses two of your three. To free an assignment, remove the catalogue from a market or set it to Draft.

If you need a different price list for every trade customer, that is still a Plus feature. If you can group buyers into a few tiers, the lower plans may be enough.

Blended store or dedicated B2B store?

Shopify asks you to choose early: one blended store serving both retail (D2C) and trade buyers, or a separate store for B2B only.

• Blended keeps one product catalogue, one inventory and one admin. It suits brands where trade buyers order the same products at different prices. The trade-off is that most store settings apply to both audiences, so you need to test carefully.
• Dedicated keeps wholesale separate, which can be simpler when trade buyers see a different range, a different design or a login-only store. It means a second store and plan to run.

In a blended store, a few settings need extra attention. Since 23 June 2026, discounts for B2B are switched on by default for new B2B stores and eligible existing ones. On stores where this was just activated, discounts set to All customers, Specific customers or Customer segments apply to both B2B and D2C buyers unless you assign specific markets. Check your active discounts before inviting trade customers, and use a B2B company location market or a Region market in each discount's eligibility to target the right audience.

Requirements and limits to check first

Shopify's requirements page lists several things that catch people out:

• Customer accounts: B2B needs the current customer accounts. Legacy customer accounts can't be used for B2B orders, and Shopify deprecated them in February 2026.
• Companies: every wholesale buyer is set up as a company, with one or more locations and contacts.
• Accelerated checkouts: Shop Pay, Apple Pay, Google Pay and Amazon Pay don't work with B2B checkout.
• Unsupported features: local delivery, pickup points, tipping and subscriptions aren't supported for B2B. Local delivery and pickup are only possible on B2B draft orders created in the admin. Agentic storefronts are not compatible with B2B wholesale either.
• Order size: orders and draft orders are capped at 500 line items.
• Fees: Shopify notes that B2B and D2C orders can have different variable platform fee rates and asks merchants to contact Support for details.
• Apps: some third-party apps don't work with B2B, so check with each developer.

Setting up payment terms and getting paid

Payment terms are often the main reason to move wholesale onto Shopify. You can set terms on a company location or an individual draft order:

• Net terms: payment due 7, 15, 30, 45, 60 or 90 days after the order is placed.
• Due on fulfilment: payment due once every item in the order has been fulfilled.
• Fixed date: a specific calendar date, available on individual draft orders only.

Buyers can pay before the due date from their customer account, and unpaid orders show as Overdue once the terms expire. One detail matters for cash flow: when a buyer saves a card against an order with terms, payment is not captured automatically when the terms end. You either charge it from the admin or automate it. Since June 2026, Shopify Flow has a Charge vaulted payment for B2B order action that collects payment on a due order using the stored card or bank account. Flow also has a Send payment reminder action and a Payment schedule is due trigger.

If you need deposits on large orders or want to bill per shipment, those remain Plus features.

A practical setup order

1. 1 Decide your pricing tiers. List the price groups you actually need (for example retail, trade and distributor) and check they fit within three catalogue assignments.
2. 2 Move to current customer accounts if you haven't already, and test the login with a staff email.
3. 3 Create companies and locations. Add billing and shipping addresses, tax details and payment terms per location. Shopify's documentation covers importing existing customer data.
4. 4 Build catalogues. Set fixed prices or a percentage adjustment, plus quantity rules (minimum, maximum, increment) and price breaks.
5. 5 Check your theme. Shopify's Horizon themes have supported B2B since December 2025, including volume pricing tiers, quantity rules and quick order lists. Older or custom themes may need development work to show these.
6. 6 Review discounts, payment methods and shipping for both audiences, then place test orders as a B2B customer and as a retail customer.
7. 7 Invite a few trusted buyers first, gather feedback, then roll out to the rest.

Shopify Flow works with B2B objects on every plan that has B2B, which helps with routine admin such as sending access emails to new company contacts or tagging overdue orders.

When Plus or Advanced is worth it

Lower plans now cover a lot. Consider Advanced if you want the storefront and checkout to change by market for trade buyers (contextual storefront and checkout). Consider Plus if you need customer-specific price lists, more than three active catalogue assignments, deposits or partial payments. Our comparison of Shopify and Shopify Plus covers the wider differences, and the Shopify pricing page has current plan costs.

Frequently asked questions

Does Shopify B2B cost extra on the Basic plan?

No. Shopify says the B2B features on Basic, Grow and Advanced are available at no additional cost. Variable platform fee rates for B2B orders may differ from D2C, so confirm with Shopify Support.

Can wholesale and retail customers use the same store?

Yes, in a blended store. Trade buyers sign in to see their catalogue and terms. Test discounts, payment methods and shipping for both audiences before launch.

Can B2B buyers pay with Shop Pay or Apple Pay?

Not at checkout. Shopify lists accelerated checkouts as incompatible with B2B. Buyers can pay by card, use payment terms or, in the US, pay by ACH.

Do I still need a wholesale app?

Possibly not. If native companies, catalogues, quantity rules and payment terms cover your needs, you may be able to remove an app. Check features such as order forms or ERP sync before you switch.

Need help setting up Shopify B2B?

We set up and customise Shopify stores, including B2B catalogues, theme changes for trade buyers and integrations with ERPs and CRMs. See our Shopify development services, our guide to connecting Shopify to HubSpot and CRMs with Node.js, and get in touch to talk through your wholesale setup.

Sources: Shopify Changelog: key B2B features on non-Plus plans, Shopify Help Center: B2B features by plan, Shopify Help Center: B2B requirements and considerations, Shopify Help Center: payment terms, Shopify Changelog: B2B discounts by default, Shopify Changelog: Flow vaulted payment charging, Shopify Changelog: B2B in Horizon themes